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Intelligence organised around the decision.

Pulse

Audience, campaign and product signals organised around the decision in front of you — with confidence levels attached, so you know which numbers to trust.

Open Pulse

Planned · Strategy and client teams

Weekly audience pulse

Attention
+18%

Consideration
+11%

Conversion
Flat

Hear the movement

Pulse separates a changing signal from a noisy metric.

Audience, campaign and product evidence are brought together only when they illuminate the same decision.

Attention

Rising

Light users are coming back to the campaign content.

Consideration

Strong

Product exploration is up across priority audiences.

Conversion

Flat

The landing journey isn't carrying that new intent through.

Next test

Journey

Close the gap between the campaign promise and the first action.

Decision-led analysis

The report is not finished until it identifies what changes next.

Priority audience

18–34

Interest is rising fastest among light users entering through short-form campaign work.

Recommended next action

Test a first-use journey that carries the campaign promise into one immediate member action.

See evidence and confidence

Method before theatre

Confidence, freshness and blind spots stay attached to the signal.

01

Source lineage

02

Definition control

03

Confidence ranges

04

Decision history

Start with Pulse

Replace the reporting ritual with a clearer next move.

Open Pulse